August 27, 2015 The “Butter, Margarine and Cheese” (BMC) Issue: Northern California’s Ramar Foods Has Been Trying For Years to Prevent San Miguel of the Philippines From Using the Magnolia Brand in the United States The Ninth Circuit Court reverses the injunction entered in favor of Ramar and affirms the balance of the judgment in… Read more »
Posts Tagged: OMGpeke
The #OMGpeke was a reaction to the #OMGMagnolia of Ramar Foods, the USA company that is using the Magnolia brand of ice cream, independent of the originator San Miguel Corporation of the Philippines.
According to federal judge Richard Clifton, the Quesada family started using the Magnolia brand in the United States to capitalize on the goodwill already established by San Miguel among Filipinos.
To this day, many Filipino Americans have no idea that the Magnolia brand of ice cream in the United States is being used WITHOUT any licensing agreement with San Miguel… In fact, Ramar Foods keeps suing San Miguel in U.S. court for using the Magnolia brand for other products as well.
Filipino American food bloggers have received funding from Ramar Foods to create a “non-profit” movement, ostensibly to promote Filipino food… It is essentially nothing but a ploy to deflect attention from Ramar’s unethical piracy of a prominent Philippine trademark.
Magnolia is a Philippine ice-cream brand whose origins clearly go back to the 1920s. It has belonged to the San Miguel Corporation for most of its history. IP Philippines Registration No. 42004005904 San Miguel Corporation, Philippines Source: World Intellectual Property Organization In the 1970s, a completely unaffiliated Filipino American family in Northern California started marking their… Read more »